Amazon and MGM’s new winter holiday film ‘Red One’ opened solidly atop the North American box office this weekend with estimated ticket sales of USD 34.1 million, but with a budget estimated at USD 250 million analysts say it faces a tricky path to profitability.
“This is a soft opening for a movie that was designed from the beginning to launch a new Christmas action comedy series,” said analyst David A Gross of Franchise Entertainment Research.He said the film was a crowd-pleaser but that its USD 250 million budget -- including a reported USD 50 million cost overrun -- meant its opening was “not a disaster but ... not enough” to ensure profitability.
The Christmas comedy has Dwayne (‘the Rock’) Johnson, as head of North Pole security, enlisting the help of a hacker (Chris Evans) to track down a kidnapped Santa Claus (played by the not-exactly-jolly JK Simmons) on Christmas Eve.
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